Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004947 | UberEats | $45.97 | $13.79 | $32.18 | 2026-03-18 09:26:15 |
| TXN-01008246 | Square | $35.89 | $1.04 | $34.85 | 2026-03-18 09:15:02 |
| TXN-01003448 | DoorDash | $43.48 | $13.04 | $30.44 | 2026-03-18 09:00:09 |
| TXN-01004305 | DoorDash | $69.35 | $20.80 | $48.55 | 2026-03-18 08:59:54 |
| TXN-01006897 | Toast | $56.77 | $1.48 | $55.29 | 2026-03-18 08:59:17 |
| TXN-01009032 | Clover | $53.89 | $1.29 | $52.60 | 2026-03-18 08:51:31 |
| TXN-01003898 | DoorDash | $34.59 | $10.38 | $24.21 | 2026-03-18 08:37:40 |
| TXN-01006872 | Toast | $55.72 | $1.45 | $54.27 | 2026-03-18 08:17:13 |
| TXN-01007468 | Toast | $42.50 | $1.10 | $41.40 | 2026-03-18 08:03:21 |
| TXN-01006175 | GrubHub | $75.85 | $22.75 | $53.10 | 2026-03-18 07:11:47 |
| TXN-01004743 | UberEats | $40.62 | $12.19 | $28.43 | 2026-03-18 07:10:40 |
| TXN-01005535 | UberEats | $59.87 | $17.96 | $41.91 | 2026-03-17 23:28:26 |
| TXN-01008689 | Square | $51.00 | $1.48 | $49.52 | 2026-03-17 23:15:53 |
| TXN-01004212 | DoorDash | $55.31 | $16.59 | $38.72 | 2026-03-17 23:15:28 |
| TXN-01008506 | Square | $33.75 | $0.98 | $32.77 | 2026-03-17 22:16:37 |
| TXN-01005966 | GrubHub | $53.28 | $15.98 | $37.30 | 2026-03-17 22:13:43 |
| TXN-01006044 | GrubHub | $69.25 | $20.77 | $48.48 | 2026-03-17 22:00:36 |
| TXN-01008974 | Clover | $43.98 | $1.06 | $42.92 | 2026-03-17 21:54:02 |
| TXN-01008856 | Clover | $73.66 | $1.77 | $71.89 | 2026-03-17 21:44:40 |
| TXN-01004725 | UberEats | $84.87 | $25.46 | $59.41 | 2026-03-17 21:39:13 |
| TXN-01008624 | Square | $54.41 | $1.58 | $52.83 | 2026-03-17 21:28:33 |
| TXN-01003413 | DoorDash | $73.12 | $21.94 | $51.18 | 2026-03-17 21:27:25 |
| TXN-01005640 | UberEats | $61.30 | $18.39 | $42.91 | 2026-03-17 21:17:03 |
| TXN-01007984 | Square | $55.35 | $1.61 | $53.74 | 2026-03-17 21:12:52 |
| TXN-01004826 | UberEats | $39.38 | $11.81 | $27.57 | 2026-03-17 21:11:56 |