Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005182 | UberEats | $64.40 | $19.32 | $45.08 | 2026-03-18 11:54:52 |
| TXN-01008340 | Square | $76.05 | $2.21 | $73.84 | 2026-03-18 11:52:47 |
| TXN-01006815 | Toast | $76.05 | $1.98 | $74.07 | 2026-03-18 11:51:17 |
| TXN-01004053 | DoorDash | $33.83 | $10.15 | $23.68 | 2026-03-18 11:47:51 |
| TXN-01005871 | UberEats | $40.32 | $12.10 | $28.22 | 2026-03-18 11:44:21 |
| TXN-01003959 | DoorDash | $45.47 | $13.64 | $31.83 | 2026-03-18 11:41:58 |
| TXN-01006309 | GrubHub | $50.27 | $15.08 | $35.19 | 2026-03-18 11:41:31 |
| TXN-01003911 | DoorDash | $62.26 | $18.68 | $43.58 | 2026-03-18 11:41:12 |
| TXN-01004630 | UberEats | $56.16 | $16.85 | $39.31 | 2026-03-18 11:39:52 |
| TXN-01004733 | UberEats | $68.97 | $20.69 | $48.28 | 2026-03-18 11:23:24 |
| TXN-01003516 | DoorDash | $54.03 | $16.21 | $37.82 | 2026-03-18 11:22:46 |
| TXN-01003856 | DoorDash | $75.32 | $22.60 | $52.72 | 2026-03-18 11:20:37 |
| TXN-01006734 | Toast | $71.57 | $1.86 | $69.71 | 2026-03-18 11:15:17 |
| TXN-01007259 | Toast | $77.73 | $2.02 | $75.71 | 2026-03-18 11:00:19 |
| TXN-01003335 | DoorDash | $33.49 | $10.05 | $23.44 | 2026-03-18 10:58:26 |
| TXN-01006176 | GrubHub | $75.16 | $22.55 | $52.61 | 2026-03-18 10:46:13 |
| TXN-01005392 | UberEats | $79.50 | $23.85 | $55.65 | 2026-03-18 10:38:35 |
| TXN-01003424 | DoorDash | $44.08 | $13.22 | $30.86 | 2026-03-18 10:13:31 |
| TXN-01007978 | Square | $47.72 | $1.38 | $46.34 | 2026-03-18 10:04:39 |
| TXN-01003510 | DoorDash | $85.59 | $25.68 | $59.91 | 2026-03-18 09:47:48 |
| TXN-01004288 | DoorDash | $56.18 | $16.85 | $39.33 | 2026-03-18 09:39:17 |
| TXN-01005221 | UberEats | $84.28 | $25.28 | $59.00 | 2026-03-18 09:37:36 |
| TXN-01007037 | Toast | $76.99 | $2.00 | $74.99 | 2026-03-18 09:37:01 |
| TXN-01002872 | DoorDash | $48.14 | $14.44 | $33.70 | 2026-03-18 09:33:57 |
| TXN-01004188 | DoorDash | $78.18 | $23.45 | $54.73 | 2026-03-18 09:26:49 |