Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008866 | Clover | $77.75 | $1.87 | $75.88 | 2026-03-18 12:53:48 |
| TXN-01007533 | Toast | $48.30 | $1.26 | $47.04 | 2026-03-18 12:50:06 |
| TXN-01005722 | UberEats | $59.38 | $17.81 | $41.57 | 2026-03-18 12:48:21 |
| TXN-01005145 | UberEats | $82.78 | $24.83 | $57.95 | 2026-03-18 12:46:37 |
| TXN-01004952 | UberEats | $52.58 | $15.77 | $36.81 | 2026-03-18 12:44:23 |
| TXN-01003743 | DoorDash | $66.15 | $19.85 | $46.30 | 2026-03-18 12:41:51 |
| TXN-01003095 | DoorDash | $33.17 | $9.95 | $23.22 | 2026-03-18 12:39:18 |
| TXN-01003940 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-18 12:34:52 |
| TXN-01009293 | Clover | $66.56 | $1.60 | $64.96 | 2026-03-18 12:26:47 |
| TXN-01004842 | UberEats | $36.89 | $11.07 | $25.82 | 2026-03-18 12:25:38 |
| TXN-01004328 | DoorDash | $57.93 | $17.38 | $40.55 | 2026-03-18 12:23:35 |
| TXN-01009287 | Clover | $50.30 | $1.21 | $49.09 | 2026-03-18 12:23:35 |
| TXN-01003206 | DoorDash | $35.21 | $10.56 | $24.65 | 2026-03-18 12:23:28 |
| TXN-01008072 | Square | $59.59 | $1.73 | $57.86 | 2026-03-18 12:21:54 |
| TXN-01005913 | UberEats | $48.03 | $14.41 | $33.62 | 2026-03-18 12:17:40 |
| TXN-01004337 | DoorDash | $81.84 | $24.55 | $57.29 | 2026-03-18 12:09:36 |
| TXN-01004819 | UberEats | $61.94 | $18.58 | $43.36 | 2026-03-18 12:09:06 |
| TXN-01006185 | GrubHub | $63.80 | $19.14 | $44.66 | 2026-03-18 12:08:55 |
| TXN-01004284 | DoorDash | $48.69 | $14.61 | $34.08 | 2026-03-18 12:06:20 |
| TXN-01004674 | UberEats | $67.41 | $20.22 | $47.19 | 2026-03-18 12:05:47 |
| TXN-01007203 | Toast | $37.92 | $0.99 | $36.93 | 2026-03-18 12:03:57 |
| TXN-01006646 | Toast | $42.99 | $1.12 | $41.87 | 2026-03-18 12:01:55 |
| TXN-01006704 | Toast | $33.51 | $0.87 | $32.64 | 2026-03-18 12:01:47 |
| TXN-01006998 | Toast | $31.17 | $0.81 | $30.36 | 2026-03-18 11:57:12 |
| TXN-01004910 | UberEats | $67.21 | $20.16 | $47.05 | 2026-03-18 11:56:42 |