Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006195 | GrubHub | $66.01 | $19.80 | $46.21 | 2026-03-18 14:08:21 |
| TXN-01007137 | Toast | $76.10 | $1.98 | $74.12 | 2026-03-18 14:06:14 |
| TXN-01005550 | UberEats | $67.37 | $20.21 | $47.16 | 2026-03-18 14:03:47 |
| TXN-01005065 | UberEats | $40.33 | $12.10 | $28.23 | 2026-03-18 13:42:44 |
| TXN-01007062 | Toast | $69.74 | $1.81 | $67.93 | 2026-03-18 13:42:09 |
| TXN-01003606 | DoorDash | $59.03 | $17.71 | $41.32 | 2026-03-18 13:40:42 |
| TXN-01003578 | DoorDash | $66.13 | $19.84 | $46.29 | 2026-03-18 13:39:30 |
| TXN-01002566 | DoorDash | $71.93 | $21.58 | $50.35 | 2026-03-18 13:36:27 |
| TXN-01005932 | GrubHub | $45.35 | $13.61 | $31.74 | 2026-03-18 13:36:16 |
| TXN-01004142 | DoorDash | $74.02 | $22.21 | $51.81 | 2026-03-18 13:30:55 |
| TXN-01006494 | GrubHub | $59.87 | $17.96 | $41.91 | 2026-03-18 13:28:07 |
| TXN-01008639 | Square | $32.59 | $0.95 | $31.64 | 2026-03-18 13:27:25 |
| TXN-01008695 | Square | $50.68 | $1.47 | $49.21 | 2026-03-18 13:26:29 |
| TXN-01003098 | DoorDash | $62.09 | $18.63 | $43.46 | 2026-03-18 13:22:52 |
| TXN-01003593 | DoorDash | $55.48 | $16.64 | $38.84 | 2026-03-18 13:20:39 |
| TXN-01003774 | DoorDash | $43.30 | $12.99 | $30.31 | 2026-03-18 13:17:15 |
| TXN-01004918 | UberEats | $81.42 | $24.43 | $56.99 | 2026-03-18 13:17:01 |
| TXN-01005529 | UberEats | $37.44 | $11.23 | $26.21 | 2026-03-18 13:14:33 |
| TXN-01007420 | Toast | $70.92 | $1.84 | $69.08 | 2026-03-18 13:07:57 |
| TXN-01004530 | UberEats | $63.25 | $18.97 | $44.28 | 2026-03-18 13:03:24 |
| TXN-01006492 | GrubHub | $48.83 | $14.65 | $34.18 | 2026-03-18 13:03:12 |
| TXN-01005599 | UberEats | $67.15 | $20.14 | $47.01 | 2026-03-18 13:03:07 |
| TXN-01008444 | Square | $58.49 | $1.70 | $56.79 | 2026-03-18 13:00:19 |
| TXN-01007995 | Square | $73.21 | $2.12 | $71.09 | 2026-03-18 13:00:05 |
| TXN-01005178 | UberEats | $64.84 | $19.45 | $45.39 | 2026-03-18 12:59:40 |