Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002835 | DoorDash | $39.87 | $11.96 | $27.91 | 2026-03-18 17:23:21 |
| TXN-01005280 | UberEats | $83.60 | $25.08 | $58.52 | 2026-03-18 17:13:21 |
| TXN-01003529 | DoorDash | $36.46 | $10.94 | $25.52 | 2026-03-18 17:12:30 |
| TXN-01007992 | Square | $51.91 | $1.51 | $50.40 | 2026-03-18 17:03:45 |
| TXN-01006011 | GrubHub | $72.56 | $21.77 | $50.79 | 2026-03-18 16:43:28 |
| TXN-01003097 | DoorDash | $66.22 | $19.87 | $46.35 | 2026-03-18 16:30:59 |
| TXN-01003591 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-18 16:23:09 |
| TXN-01004090 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-18 16:11:18 |
| TXN-01008036 | Square | $65.11 | $1.89 | $63.22 | 2026-03-18 16:00:50 |
| TXN-01007882 | Square | $42.66 | $1.24 | $41.42 | 2026-03-18 15:56:28 |
| TXN-01007174 | Toast | $74.14 | $1.93 | $72.21 | 2026-03-18 15:49:46 |
| TXN-01004598 | UberEats | $85.44 | $25.63 | $59.81 | 2026-03-18 15:44:08 |
| TXN-01008652 | Square | $77.47 | $2.25 | $75.22 | 2026-03-18 15:15:03 |
| TXN-01004472 | UberEats | $54.65 | $16.39 | $38.26 | 2026-03-18 15:05:53 |
| TXN-01006084 | GrubHub | $63.46 | $19.04 | $44.42 | 2026-03-18 15:03:35 |
| TXN-01002738 | DoorDash | $70.75 | $21.22 | $49.53 | 2026-03-18 14:54:50 |
| TXN-01003884 | DoorDash | $70.21 | $21.06 | $49.15 | 2026-03-18 14:52:20 |
| TXN-01007731 | Toast | $53.31 | $1.39 | $51.92 | 2026-03-18 14:48:14 |
| TXN-01008742 | Square | $72.04 | $2.09 | $69.95 | 2026-03-18 14:41:46 |
| TXN-01006103 | GrubHub | $54.75 | $16.43 | $38.32 | 2026-03-18 14:39:26 |
| TXN-01005330 | UberEats | $33.87 | $10.16 | $23.71 | 2026-03-18 14:38:20 |
| TXN-01009184 | Clover | $28.35 | $0.68 | $27.67 | 2026-03-18 14:37:53 |
| TXN-01009148 | Clover | $55.63 | $1.34 | $54.29 | 2026-03-18 14:32:55 |
| TXN-01006316 | GrubHub | $69.76 | $20.93 | $48.83 | 2026-03-18 14:22:42 |
| TXN-01004223 | DoorDash | $68.73 | $20.62 | $48.11 | 2026-03-18 14:21:14 |