Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005213 | UberEats | $43.60 | $13.08 | $30.52 | 2026-03-18 18:30:51 |
| TXN-01007122 | Toast | $67.03 | $1.74 | $65.29 | 2026-03-18 18:30:17 |
| TXN-01003650 | DoorDash | $61.19 | $18.36 | $42.83 | 2026-03-18 18:22:26 |
| TXN-01005191 | UberEats | $50.77 | $15.23 | $35.54 | 2026-03-18 18:20:35 |
| TXN-01007776 | Toast | $31.36 | $0.82 | $30.54 | 2026-03-18 18:11:02 |
| TXN-01002874 | DoorDash | $49.50 | $14.85 | $34.65 | 2026-03-18 18:09:02 |
| TXN-01007318 | Toast | $52.38 | $1.36 | $51.02 | 2026-03-18 18:09:01 |
| TXN-01009156 | Clover | $59.84 | $1.44 | $58.40 | 2026-03-18 18:08:37 |
| TXN-01004231 | DoorDash | $65.92 | $19.78 | $46.14 | 2026-03-18 18:05:25 |
| TXN-01008815 | Clover | $33.04 | $0.79 | $32.25 | 2026-03-18 18:02:54 |
| TXN-01005955 | GrubHub | $60.87 | $18.26 | $42.61 | 2026-03-18 18:02:08 |
| TXN-01007324 | Toast | $71.72 | $1.86 | $69.86 | 2026-03-18 18:01:49 |
| TXN-01006384 | GrubHub | $77.67 | $23.30 | $54.37 | 2026-03-18 17:58:51 |
| TXN-01007727 | Toast | $40.96 | $1.06 | $39.90 | 2026-03-18 17:58:32 |
| TXN-01006552 | GrubHub | $57.32 | $17.20 | $40.12 | 2026-03-18 17:55:35 |
| TXN-01002833 | DoorDash | $44.90 | $13.47 | $31.43 | 2026-03-18 17:53:52 |
| TXN-01005641 | UberEats | $79.55 | $23.86 | $55.69 | 2026-03-18 17:50:50 |
| TXN-01003485 | DoorDash | $82.12 | $24.64 | $57.48 | 2026-03-18 17:48:39 |
| TXN-01007377 | Toast | $39.14 | $1.02 | $38.12 | 2026-03-18 17:47:17 |
| TXN-01005231 | UberEats | $79.90 | $23.97 | $55.93 | 2026-03-18 17:36:22 |
| TXN-01008780 | Square | $38.84 | $1.13 | $37.71 | 2026-03-18 17:33:08 |
| TXN-01006607 | Toast | $34.78 | $0.90 | $33.88 | 2026-03-18 17:30:29 |
| TXN-01007133 | Toast | $33.49 | $0.87 | $32.62 | 2026-03-18 17:29:29 |
| TXN-01007514 | Toast | $39.57 | $1.03 | $38.54 | 2026-03-18 17:28:55 |
| TXN-01005548 | UberEats | $83.49 | $25.05 | $58.44 | 2026-03-18 17:28:27 |