Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005396 | UberEats | $51.66 | $15.50 | $36.16 | 2026-03-18 19:17:26 |
| TXN-01006427 | GrubHub | $56.51 | $16.95 | $39.56 | 2026-03-18 19:15:36 |
| TXN-01008688 | Square | $50.79 | $1.47 | $49.32 | 2026-03-18 19:12:52 |
| TXN-01008782 | Square | $39.61 | $1.15 | $38.46 | 2026-03-18 19:11:27 |
| TXN-01005059 | UberEats | $58.89 | $17.67 | $41.22 | 2026-03-18 19:10:58 |
| TXN-01007263 | Toast | $28.98 | $0.75 | $28.23 | 2026-03-18 19:10:30 |
| TXN-01009191 | Clover | $64.87 | $1.56 | $63.31 | 2026-03-18 19:08:37 |
| TXN-01006903 | Toast | $36.39 | $0.95 | $35.44 | 2026-03-18 19:07:19 |
| TXN-01004522 | UberEats | $46.20 | $13.86 | $32.34 | 2026-03-18 19:03:07 |
| TXN-01002945 | DoorDash | $48.89 | $14.67 | $34.22 | 2026-03-18 19:02:20 |
| TXN-01005826 | UberEats | $41.99 | $12.60 | $29.39 | 2026-03-18 19:01:36 |
| TXN-01005990 | GrubHub | $65.44 | $19.63 | $45.81 | 2026-03-18 19:00:55 |
| TXN-01007710 | Toast | $73.32 | $1.91 | $71.41 | 2026-03-18 18:59:03 |
| TXN-01003569 | DoorDash | $63.14 | $18.94 | $44.20 | 2026-03-18 18:57:08 |
| TXN-01004959 | UberEats | $48.20 | $14.46 | $33.74 | 2026-03-18 18:55:57 |
| TXN-01003893 | DoorDash | $43.51 | $13.05 | $30.46 | 2026-03-18 18:54:47 |
| TXN-01005243 | UberEats | $60.51 | $18.15 | $42.36 | 2026-03-18 18:54:34 |
| TXN-01005452 | UberEats | $48.64 | $14.59 | $34.05 | 2026-03-18 18:50:18 |
| TXN-01005119 | UberEats | $60.52 | $18.16 | $42.36 | 2026-03-18 18:48:47 |
| TXN-01005431 | UberEats | $41.26 | $12.38 | $28.88 | 2026-03-18 18:47:43 |
| TXN-01005807 | UberEats | $45.49 | $13.65 | $31.84 | 2026-03-18 18:47:30 |
| TXN-01008530 | Square | $74.48 | $2.16 | $72.32 | 2026-03-18 18:44:43 |
| TXN-01007738 | Toast | $70.99 | $1.85 | $69.14 | 2026-03-18 18:41:40 |
| TXN-01003877 | DoorDash | $47.34 | $14.20 | $33.14 | 2026-03-18 18:37:15 |
| TXN-01004260 | DoorDash | $71.20 | $21.36 | $49.84 | 2026-03-18 18:36:02 |