Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008601 | Square | $59.12 | $1.71 | $57.41 | 2026-03-18 20:23:59 |
| TXN-01004566 | UberEats | $44.67 | $13.40 | $31.27 | 2026-03-18 20:23:51 |
| TXN-01009061 | Clover | $64.30 | $1.54 | $62.76 | 2026-03-18 20:19:38 |
| TXN-01007970 | Square | $72.55 | $2.10 | $70.45 | 2026-03-18 20:15:44 |
| TXN-01005714 | UberEats | $55.16 | $16.55 | $38.61 | 2026-03-18 20:14:45 |
| TXN-01003002 | DoorDash | $77.67 | $23.30 | $54.37 | 2026-03-18 20:10:57 |
| TXN-01009031 | Clover | $74.65 | $1.79 | $72.86 | 2026-03-18 20:10:32 |
| TXN-01003936 | DoorDash | $32.60 | $9.78 | $22.82 | 2026-03-18 20:05:08 |
| TXN-01006202 | GrubHub | $69.26 | $20.78 | $48.48 | 2026-03-18 20:01:43 |
| TXN-01008789 | Clover | $53.53 | $1.28 | $52.25 | 2026-03-18 20:00:50 |
| TXN-01009105 | Clover | $31.77 | $0.76 | $31.01 | 2026-03-18 19:58:49 |
| TXN-01004714 | UberEats | $55.66 | $16.70 | $38.96 | 2026-03-18 19:57:36 |
| TXN-01007455 | Toast | $71.42 | $1.86 | $69.56 | 2026-03-18 19:57:06 |
| TXN-01005961 | GrubHub | $68.25 | $20.47 | $47.78 | 2026-03-18 19:55:05 |
| TXN-01003144 | DoorDash | $69.14 | $20.74 | $48.40 | 2026-03-18 19:44:16 |
| TXN-01008081 | Square | $75.12 | $2.18 | $72.94 | 2026-03-18 19:40:28 |
| TXN-01005727 | UberEats | $71.97 | $21.59 | $50.38 | 2026-03-18 19:40:20 |
| TXN-01007658 | Toast | $77.79 | $2.02 | $75.77 | 2026-03-18 19:36:07 |
| TXN-01003285 | DoorDash | $42.19 | $12.66 | $29.53 | 2026-03-18 19:31:49 |
| TXN-01005024 | UberEats | $69.24 | $20.77 | $48.47 | 2026-03-18 19:26:06 |
| TXN-01007507 | Toast | $34.26 | $0.89 | $33.37 | 2026-03-18 19:24:42 |
| TXN-01005084 | UberEats | $49.01 | $14.70 | $34.31 | 2026-03-18 19:24:40 |
| TXN-01003891 | DoorDash | $51.53 | $15.46 | $36.07 | 2026-03-18 19:23:21 |
| TXN-01003067 | DoorDash | $57.58 | $17.27 | $40.31 | 2026-03-18 19:23:07 |
| TXN-01003488 | DoorDash | $78.80 | $23.64 | $55.16 | 2026-03-18 19:20:59 |