Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007154 | Toast | $43.97 | $1.14 | $42.83 | 2026-03-18 23:33:45 |
| TXN-01002589 | DoorDash | $33.89 | $10.17 | $23.72 | 2026-03-18 23:30:39 |
| TXN-01003355 | DoorDash | $84.23 | $25.27 | $58.96 | 2026-03-18 23:28:52 |
| TXN-01004106 | DoorDash | $53.91 | $16.17 | $37.74 | 2026-03-18 23:02:56 |
| TXN-01006608 | Toast | $35.61 | $0.93 | $34.68 | 2026-03-18 22:53:31 |
| TXN-01006358 | GrubHub | $49.99 | $15.00 | $34.99 | 2026-03-18 21:58:31 |
| TXN-01006945 | Toast | $46.27 | $1.20 | $45.07 | 2026-03-18 21:58:12 |
| TXN-01008792 | Clover | $30.77 | $0.74 | $30.03 | 2026-03-18 21:44:42 |
| TXN-01003191 | DoorDash | $67.71 | $20.31 | $47.40 | 2026-03-18 21:30:41 |
| TXN-01006691 | Toast | $58.92 | $1.53 | $57.39 | 2026-03-18 21:27:47 |
| TXN-01008923 | Clover | $50.06 | $1.20 | $48.86 | 2026-03-18 21:27:15 |
| TXN-01006440 | GrubHub | $85.45 | $25.64 | $59.81 | 2026-03-18 21:14:51 |
| TXN-01007896 | Square | $29.51 | $0.86 | $28.65 | 2026-03-18 21:06:24 |
| TXN-01009192 | Clover | $49.79 | $1.19 | $48.60 | 2026-03-18 20:59:11 |
| TXN-01002863 | DoorDash | $47.93 | $14.38 | $33.55 | 2026-03-18 20:57:21 |
| TXN-01005442 | UberEats | $38.93 | $11.68 | $27.25 | 2026-03-18 20:51:13 |
| TXN-01002675 | DoorDash | $48.34 | $14.50 | $33.84 | 2026-03-18 20:49:42 |
| TXN-01002627 | DoorDash | $37.84 | $11.35 | $26.49 | 2026-03-18 20:46:27 |
| TXN-01007513 | Toast | $28.49 | $0.74 | $27.75 | 2026-03-18 20:44:45 |
| TXN-01008483 | Square | $58.56 | $1.70 | $56.86 | 2026-03-18 20:41:39 |
| TXN-01005175 | UberEats | $38.96 | $11.69 | $27.27 | 2026-03-18 20:39:38 |
| TXN-01003523 | DoorDash | $71.68 | $21.50 | $50.18 | 2026-03-18 20:39:04 |
| TXN-01002610 | DoorDash | $62.62 | $18.79 | $43.83 | 2026-03-18 20:35:04 |
| TXN-01008522 | Square | $50.29 | $1.46 | $48.83 | 2026-03-18 20:32:49 |
| TXN-01004775 | UberEats | $85.39 | $25.62 | $59.77 | 2026-03-18 20:30:34 |