Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005495 | UberEats | $68.77 | $20.63 | $48.14 | 2026-03-19 10:39:44 |
| TXN-01009193 | Clover | $31.53 | $0.76 | $30.77 | 2026-03-19 10:36:39 |
| TXN-01004002 | DoorDash | $62.50 | $18.75 | $43.75 | 2026-03-19 10:30:39 |
| TXN-01003944 | DoorDash | $84.47 | $25.34 | $59.13 | 2026-03-19 10:19:47 |
| TXN-01003307 | DoorDash | $45.52 | $13.66 | $31.86 | 2026-03-19 10:17:08 |
| TXN-01003323 | DoorDash | $45.67 | $13.70 | $31.97 | 2026-03-19 10:06:45 |
| TXN-01009026 | Clover | $60.06 | $1.44 | $58.62 | 2026-03-19 10:06:17 |
| TXN-01008244 | Square | $68.76 | $1.99 | $66.77 | 2026-03-19 09:52:25 |
| TXN-01008022 | Square | $66.50 | $1.93 | $64.57 | 2026-03-19 09:45:31 |
| TXN-01008797 | Clover | $44.52 | $1.07 | $43.45 | 2026-03-19 09:37:09 |
| TXN-01008765 | Square | $58.49 | $1.70 | $56.79 | 2026-03-19 09:31:22 |
| TXN-01008150 | Square | $58.78 | $1.70 | $57.08 | 2026-03-19 09:30:51 |
| TXN-01003783 | DoorDash | $84.68 | $25.40 | $59.28 | 2026-03-19 09:14:05 |
| TXN-01004988 | UberEats | $61.25 | $18.38 | $42.87 | 2026-03-19 09:13:18 |
| TXN-01008084 | Square | $73.94 | $2.14 | $71.80 | 2026-03-19 09:07:04 |
| TXN-01002546 | DoorDash | $52.05 | $15.61 | $36.44 | 2026-03-19 08:57:19 |
| TXN-01004195 | DoorDash | $64.16 | $19.25 | $44.91 | 2026-03-19 08:51:05 |
| TXN-01003122 | DoorDash | $37.08 | $11.12 | $25.96 | 2026-03-19 08:38:56 |
| TXN-01007829 | Toast | $55.76 | $1.45 | $54.31 | 2026-03-19 08:11:00 |
| TXN-01008155 | Square | $51.83 | $1.50 | $50.33 | 2026-03-19 07:58:51 |
| TXN-01008492 | Square | $41.74 | $1.21 | $40.53 | 2026-03-19 07:56:24 |
| TXN-01004814 | UberEats | $62.62 | $18.79 | $43.83 | 2026-03-19 07:41:38 |
| TXN-01003046 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-03-19 07:10:22 |
| TXN-01005778 | UberEats | $66.61 | $19.98 | $46.63 | 2026-03-18 23:43:52 |
| TXN-01008538 | Square | $56.63 | $1.64 | $54.99 | 2026-03-18 23:37:13 |