Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008510 | Square | $71.11 | $2.06 | $69.05 | 2026-03-19 12:30:33 |
| TXN-01008215 | Square | $61.13 | $1.77 | $59.36 | 2026-03-19 12:30:03 |
| TXN-01008880 | Clover | $76.73 | $1.84 | $74.89 | 2026-03-19 12:27:22 |
| TXN-01003073 | DoorDash | $64.32 | $19.30 | $45.02 | 2026-03-19 12:21:43 |
| TXN-01002848 | DoorDash | $73.35 | $22.00 | $51.35 | 2026-03-19 12:20:47 |
| TXN-01002607 | DoorDash | $74.59 | $22.38 | $52.21 | 2026-03-19 12:13:42 |
| TXN-01007099 | Toast | $72.04 | $1.87 | $70.17 | 2026-03-19 12:09:57 |
| TXN-01005909 | UberEats | $69.51 | $20.85 | $48.66 | 2026-03-19 12:07:36 |
| TXN-01005013 | UberEats | $47.10 | $14.13 | $32.97 | 2026-03-19 12:05:57 |
| TXN-01008778 | Square | $37.46 | $1.09 | $36.37 | 2026-03-19 12:02:13 |
| TXN-01003933 | DoorDash | $49.47 | $14.84 | $34.63 | 2026-03-19 12:02:02 |
| TXN-01007762 | Toast | $55.87 | $1.45 | $54.42 | 2026-03-19 12:00:59 |
| TXN-01005193 | UberEats | $68.72 | $20.62 | $48.10 | 2026-03-19 11:54:20 |
| TXN-01005040 | UberEats | $64.27 | $19.28 | $44.99 | 2026-03-19 11:39:39 |
| TXN-01009190 | Clover | $30.34 | $0.73 | $29.61 | 2026-03-19 11:32:42 |
| TXN-01005041 | UberEats | $45.70 | $13.71 | $31.99 | 2026-03-19 11:20:47 |
| TXN-01009072 | Clover | $44.82 | $1.08 | $43.74 | 2026-03-19 11:10:35 |
| TXN-01003772 | DoorDash | $64.71 | $19.41 | $45.30 | 2026-03-19 11:04:38 |
| TXN-01006662 | Toast | $44.75 | $1.16 | $43.59 | 2026-03-19 11:02:43 |
| TXN-01005251 | UberEats | $76.32 | $22.90 | $53.42 | 2026-03-19 10:53:42 |
| TXN-01007439 | Toast | $54.78 | $1.42 | $53.36 | 2026-03-19 10:52:43 |
| TXN-01005054 | UberEats | $59.40 | $17.82 | $41.58 | 2026-03-19 10:49:55 |
| TXN-01003102 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-19 10:47:33 |
| TXN-01005853 | UberEats | $77.94 | $23.38 | $54.56 | 2026-03-19 10:44:15 |
| TXN-01002653 | DoorDash | $55.86 | $16.76 | $39.10 | 2026-03-19 10:41:24 |