Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003364 | DoorDash | $46.33 | $13.90 | $32.43 | 2026-03-19 13:59:59 |
| TXN-01003155 | DoorDash | $49.05 | $14.71 | $34.34 | 2026-03-19 13:59:31 |
| TXN-01004975 | UberEats | $74.24 | $22.27 | $51.97 | 2026-03-19 13:51:37 |
| TXN-01007567 | Toast | $49.52 | $1.29 | $48.23 | 2026-03-19 13:41:06 |
| TXN-01007578 | Toast | $76.24 | $1.98 | $74.26 | 2026-03-19 13:38:53 |
| TXN-01005804 | UberEats | $42.34 | $12.70 | $29.64 | 2026-03-19 13:37:58 |
| TXN-01002980 | DoorDash | $70.05 | $21.01 | $49.04 | 2026-03-19 13:33:20 |
| TXN-01003054 | DoorDash | $73.36 | $22.01 | $51.35 | 2026-03-19 13:32:52 |
| TXN-01009146 | Clover | $33.89 | $0.81 | $33.08 | 2026-03-19 13:30:11 |
| TXN-01002645 | DoorDash | $43.93 | $13.18 | $30.75 | 2026-03-19 13:28:55 |
| TXN-01007763 | Toast | $40.83 | $1.06 | $39.77 | 2026-03-19 13:21:37 |
| TXN-01006675 | Toast | $63.75 | $1.66 | $62.09 | 2026-03-19 13:21:05 |
| TXN-01007761 | Toast | $59.62 | $1.55 | $58.07 | 2026-03-19 13:18:26 |
| TXN-01007098 | Toast | $33.22 | $0.86 | $32.36 | 2026-03-19 13:17:26 |
| TXN-01005855 | UberEats | $36.41 | $10.92 | $25.49 | 2026-03-19 13:16:02 |
| TXN-01002922 | DoorDash | $40.85 | $12.26 | $28.59 | 2026-03-19 13:13:35 |
| TXN-01005163 | UberEats | $81.04 | $24.31 | $56.73 | 2026-03-19 13:06:35 |
| TXN-01006730 | Toast | $50.96 | $1.32 | $49.64 | 2026-03-19 13:04:34 |
| TXN-01003778 | DoorDash | $53.04 | $15.91 | $37.13 | 2026-03-19 13:01:31 |
| TXN-01006822 | Toast | $57.91 | $1.51 | $56.40 | 2026-03-19 12:52:13 |
| TXN-01006707 | Toast | $72.15 | $1.88 | $70.27 | 2026-03-19 12:50:05 |
| TXN-01006181 | GrubHub | $45.74 | $13.72 | $32.02 | 2026-03-19 12:46:47 |
| TXN-01004933 | UberEats | $61.40 | $18.42 | $42.98 | 2026-03-19 12:40:59 |
| TXN-01004974 | UberEats | $77.85 | $23.35 | $54.50 | 2026-03-19 12:40:45 |
| TXN-01005329 | UberEats | $35.96 | $10.79 | $25.17 | 2026-03-19 12:34:37 |