Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008059 | Square | $34.09 | $0.99 | $33.10 | 2026-03-19 15:00:32 |
| TXN-01009181 | Clover | $74.15 | $1.78 | $72.37 | 2026-03-19 14:59:50 |
| TXN-01007967 | Square | $61.00 | $1.77 | $59.23 | 2026-03-19 14:58:37 |
| TXN-01007235 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-19 14:56:51 |
| TXN-01003013 | DoorDash | $43.86 | $13.16 | $30.70 | 2026-03-19 14:56:46 |
| TXN-01003548 | DoorDash | $34.49 | $10.35 | $24.14 | 2026-03-19 14:56:29 |
| TXN-01004295 | DoorDash | $78.11 | $23.43 | $54.68 | 2026-03-19 14:56:08 |
| TXN-01008540 | Square | $59.32 | $1.72 | $57.60 | 2026-03-19 14:54:45 |
| TXN-01002674 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-19 14:52:22 |
| TXN-01007461 | Toast | $54.46 | $1.42 | $53.04 | 2026-03-19 14:48:50 |
| TXN-01006942 | Toast | $67.82 | $1.76 | $66.06 | 2026-03-19 14:46:32 |
| TXN-01007908 | Square | $46.84 | $1.36 | $45.48 | 2026-03-19 14:45:53 |
| TXN-01004643 | UberEats | $73.15 | $21.95 | $51.20 | 2026-03-19 14:40:33 |
| TXN-01003648 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-19 14:30:34 |
| TXN-01005215 | UberEats | $78.48 | $23.54 | $54.94 | 2026-03-19 14:30:12 |
| TXN-01003817 | DoorDash | $52.25 | $15.67 | $36.58 | 2026-03-19 14:24:56 |
| TXN-01008800 | Clover | $63.09 | $1.51 | $61.58 | 2026-03-19 14:22:26 |
| TXN-01005688 | UberEats | $43.94 | $13.18 | $30.76 | 2026-03-19 14:21:50 |
| TXN-01004701 | UberEats | $34.89 | $10.47 | $24.42 | 2026-03-19 14:21:22 |
| TXN-01003140 | DoorDash | $70.90 | $21.27 | $49.63 | 2026-03-19 14:21:09 |
| TXN-01008813 | Clover | $57.31 | $1.38 | $55.93 | 2026-03-19 14:20:13 |
| TXN-01006381 | GrubHub | $47.08 | $14.12 | $32.96 | 2026-03-19 14:15:48 |
| TXN-01003566 | DoorDash | $33.15 | $9.94 | $23.21 | 2026-03-19 14:13:20 |
| TXN-01008692 | Square | $49.25 | $1.43 | $47.82 | 2026-03-19 14:02:11 |
| TXN-01004470 | UberEats | $84.33 | $25.30 | $59.03 | 2026-03-19 14:00:34 |