Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008229 | Square | $45.87 | $1.33 | $44.54 | 2026-03-19 17:17:05 |
| TXN-01008582 | Square | $52.66 | $1.53 | $51.13 | 2026-03-19 17:11:23 |
| TXN-01008398 | Square | $34.54 | $1.00 | $33.54 | 2026-03-19 17:09:31 |
| TXN-01007813 | Toast | $56.86 | $1.48 | $55.38 | 2026-03-19 17:09:29 |
| TXN-01008892 | Clover | $58.71 | $1.41 | $57.30 | 2026-03-19 17:04:52 |
| TXN-01005979 | GrubHub | $54.73 | $16.42 | $38.31 | 2026-03-19 17:00:53 |
| TXN-01008495 | Square | $35.06 | $1.02 | $34.04 | 2026-03-19 16:55:34 |
| TXN-01009113 | Clover | $52.68 | $1.26 | $51.42 | 2026-03-19 16:50:31 |
| TXN-01005153 | UberEats | $76.88 | $23.06 | $53.82 | 2026-03-19 16:49:14 |
| TXN-01006139 | GrubHub | $66.09 | $19.83 | $46.26 | 2026-03-19 16:41:05 |
| TXN-01005930 | GrubHub | $54.89 | $16.47 | $38.42 | 2026-03-19 16:36:03 |
| TXN-01005918 | UberEats | $50.85 | $15.25 | $35.60 | 2026-03-19 16:18:56 |
| TXN-01002904 | DoorDash | $53.22 | $15.97 | $37.25 | 2026-03-19 16:18:06 |
| TXN-01005103 | UberEats | $32.30 | $9.69 | $22.61 | 2026-03-19 16:10:59 |
| TXN-01002920 | DoorDash | $60.00 | $18.00 | $42.00 | 2026-03-19 16:10:53 |
| TXN-01006791 | Toast | $77.39 | $2.01 | $75.38 | 2026-03-19 16:06:35 |
| TXN-01005857 | UberEats | $32.28 | $9.68 | $22.60 | 2026-03-19 16:05:46 |
| TXN-01003546 | DoorDash | $75.67 | $22.70 | $52.97 | 2026-03-19 15:48:31 |
| TXN-01006085 | GrubHub | $63.34 | $19.00 | $44.34 | 2026-03-19 15:38:48 |
| TXN-01005265 | UberEats | $43.83 | $13.15 | $30.68 | 2026-03-19 15:38:25 |
| TXN-01005898 | UberEats | $33.08 | $9.92 | $23.16 | 2026-03-19 15:35:58 |
| TXN-01005488 | UberEats | $51.84 | $15.55 | $36.29 | 2026-03-19 15:32:02 |
| TXN-01005978 | GrubHub | $74.09 | $22.23 | $51.86 | 2026-03-19 15:27:29 |
| TXN-01006300 | GrubHub | $77.71 | $23.31 | $54.40 | 2026-03-19 15:18:55 |
| TXN-01003613 | DoorDash | $46.44 | $13.93 | $32.51 | 2026-03-19 15:10:53 |