Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009197 | Clover | $62.99 | $1.51 | $61.48 | 2026-03-19 18:26:56 |
| TXN-01005691 | UberEats | $73.62 | $22.09 | $51.53 | 2026-03-19 18:24:53 |
| TXN-01006043 | GrubHub | $57.07 | $17.12 | $39.95 | 2026-03-19 18:24:48 |
| TXN-01006182 | GrubHub | $69.49 | $20.85 | $48.64 | 2026-03-19 18:18:37 |
| TXN-01007816 | Toast | $39.91 | $1.04 | $38.87 | 2026-03-19 18:17:05 |
| TXN-01005128 | UberEats | $69.33 | $20.80 | $48.53 | 2026-03-19 18:11:47 |
| TXN-01006989 | Toast | $46.84 | $1.22 | $45.62 | 2026-03-19 18:11:13 |
| TXN-01003197 | DoorDash | $84.12 | $25.24 | $58.88 | 2026-03-19 18:08:29 |
| TXN-01003061 | DoorDash | $75.41 | $22.62 | $52.79 | 2026-03-19 18:06:41 |
| TXN-01003862 | DoorDash | $76.51 | $22.95 | $53.56 | 2026-03-19 18:05:02 |
| TXN-01003752 | DoorDash | $41.91 | $12.57 | $29.34 | 2026-03-19 18:03:02 |
| TXN-01004792 | UberEats | $37.73 | $11.32 | $26.41 | 2026-03-19 18:02:57 |
| TXN-01008836 | Clover | $49.74 | $1.19 | $48.55 | 2026-03-19 18:00:08 |
| TXN-01002965 | DoorDash | $40.59 | $12.18 | $28.41 | 2026-03-19 17:56:14 |
| TXN-01009029 | Clover | $45.37 | $1.09 | $44.28 | 2026-03-19 17:52:22 |
| TXN-01003256 | DoorDash | $67.63 | $20.29 | $47.34 | 2026-03-19 17:52:10 |
| TXN-01008474 | Square | $66.26 | $1.92 | $64.34 | 2026-03-19 17:51:55 |
| TXN-01008577 | Square | $45.33 | $1.31 | $44.02 | 2026-03-19 17:51:49 |
| TXN-01003342 | DoorDash | $36.96 | $11.09 | $25.87 | 2026-03-19 17:47:51 |
| TXN-01006896 | Toast | $62.71 | $1.63 | $61.08 | 2026-03-19 17:40:27 |
| TXN-01008519 | Square | $51.09 | $1.48 | $49.61 | 2026-03-19 17:37:33 |
| TXN-01008233 | Square | $60.85 | $1.76 | $59.09 | 2026-03-19 17:35:06 |
| TXN-01005053 | UberEats | $32.75 | $9.82 | $22.93 | 2026-03-19 17:24:49 |
| TXN-01008271 | Square | $32.63 | $0.95 | $31.68 | 2026-03-19 17:24:47 |
| TXN-01003490 | DoorDash | $77.26 | $23.18 | $54.08 | 2026-03-19 17:20:37 |