Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004302 | DoorDash | $54.82 | $16.45 | $38.37 | 2026-03-19 19:20:50 |
| TXN-01002795 | DoorDash | $70.42 | $21.13 | $49.29 | 2026-03-19 19:18:55 |
| TXN-01007643 | Toast | $63.81 | $1.66 | $62.15 | 2026-03-19 19:18:34 |
| TXN-01007393 | Toast | $50.14 | $1.30 | $48.84 | 2026-03-19 19:17:36 |
| TXN-01009305 | Clover | $57.39 | $1.38 | $56.01 | 2026-03-19 19:12:29 |
| TXN-01003395 | DoorDash | $62.65 | $18.79 | $43.86 | 2026-03-19 19:11:12 |
| TXN-01005122 | UberEats | $65.92 | $19.78 | $46.14 | 2026-03-19 19:10:00 |
| TXN-01007413 | Toast | $46.57 | $1.21 | $45.36 | 2026-03-19 19:08:20 |
| TXN-01008270 | Square | $42.72 | $1.24 | $41.48 | 2026-03-19 19:06:34 |
| TXN-01008080 | Square | $39.59 | $1.15 | $38.44 | 2026-03-19 18:55:03 |
| TXN-01005141 | UberEats | $45.86 | $13.76 | $32.10 | 2026-03-19 18:54:36 |
| TXN-01004391 | DoorDash | $77.59 | $23.28 | $54.31 | 2026-03-19 18:53:50 |
| TXN-01005130 | UberEats | $53.15 | $15.94 | $37.21 | 2026-03-19 18:52:25 |
| TXN-01008234 | Square | $28.72 | $0.83 | $27.89 | 2026-03-19 18:52:15 |
| TXN-01003152 | DoorDash | $32.85 | $9.86 | $22.99 | 2026-03-19 18:47:55 |
| TXN-01005650 | UberEats | $60.78 | $18.23 | $42.55 | 2026-03-19 18:42:59 |
| TXN-01008667 | Square | $76.55 | $2.22 | $74.33 | 2026-03-19 18:42:01 |
| TXN-01006170 | GrubHub | $74.13 | $22.24 | $51.89 | 2026-03-19 18:41:24 |
| TXN-01005471 | UberEats | $72.97 | $21.89 | $51.08 | 2026-03-19 18:39:48 |
| TXN-01009048 | Clover | $40.66 | $0.98 | $39.68 | 2026-03-19 18:38:27 |
| TXN-01007167 | Toast | $61.69 | $1.60 | $60.09 | 2026-03-19 18:38:26 |
| TXN-01007626 | Toast | $59.12 | $1.54 | $57.58 | 2026-03-19 18:37:36 |
| TXN-01008983 | Clover | $62.40 | $1.50 | $60.90 | 2026-03-19 18:34:44 |
| TXN-01005558 | UberEats | $57.11 | $17.13 | $39.98 | 2026-03-19 18:31:27 |
| TXN-01007934 | Square | $44.98 | $1.30 | $43.68 | 2026-03-19 18:30:13 |