Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004408 | DoorDash | $33.10 | $9.93 | $23.17 | 2026-03-19 20:25:31 |
| TXN-01003260 | DoorDash | $53.84 | $16.15 | $37.69 | 2026-03-19 20:16:39 |
| TXN-01006336 | GrubHub | $38.41 | $11.52 | $26.89 | 2026-03-19 20:06:45 |
| TXN-01009324 | Clover | $62.11 | $1.49 | $60.62 | 2026-03-19 20:01:33 |
| TXN-01004741 | UberEats | $69.66 | $20.90 | $48.76 | 2026-03-19 20:01:00 |
| TXN-01006229 | GrubHub | $83.68 | $25.10 | $58.58 | 2026-03-19 19:55:40 |
| TXN-01007859 | Square | $63.06 | $1.83 | $61.23 | 2026-03-19 19:55:04 |
| TXN-01002888 | DoorDash | $68.04 | $20.41 | $47.63 | 2026-03-19 19:47:50 |
| TXN-01008113 | Square | $51.59 | $1.50 | $50.09 | 2026-03-19 19:42:31 |
| TXN-01004857 | UberEats | $40.58 | $12.17 | $28.41 | 2026-03-19 19:42:17 |
| TXN-01009182 | Clover | $52.15 | $1.25 | $50.90 | 2026-03-19 19:42:17 |
| TXN-01008791 | Clover | $70.20 | $1.68 | $68.52 | 2026-03-19 19:41:41 |
| TXN-01007686 | Toast | $73.42 | $1.91 | $71.51 | 2026-03-19 19:34:57 |
| TXN-01006615 | Toast | $71.37 | $1.86 | $69.51 | 2026-03-19 19:34:34 |
| TXN-01002565 | DoorDash | $40.42 | $12.13 | $28.29 | 2026-03-19 19:33:52 |
| TXN-01006484 | GrubHub | $38.08 | $11.42 | $26.66 | 2026-03-19 19:33:45 |
| TXN-01008578 | Square | $74.71 | $2.17 | $72.54 | 2026-03-19 19:32:32 |
| TXN-01009043 | Clover | $46.21 | $1.11 | $45.10 | 2026-03-19 19:31:29 |
| TXN-01005209 | UberEats | $62.05 | $18.61 | $43.44 | 2026-03-19 19:30:34 |
| TXN-01008656 | Square | $67.54 | $1.96 | $65.58 | 2026-03-19 19:29:32 |
| TXN-01006796 | Toast | $57.82 | $1.50 | $56.32 | 2026-03-19 19:28:52 |
| TXN-01008436 | Square | $56.40 | $1.64 | $54.76 | 2026-03-19 19:27:04 |
| TXN-01004229 | DoorDash | $74.67 | $22.40 | $52.27 | 2026-03-19 19:24:34 |
| TXN-01005353 | UberEats | $46.69 | $14.01 | $32.68 | 2026-03-19 19:22:37 |
| TXN-01008188 | Square | $47.31 | $1.37 | $45.94 | 2026-03-19 19:22:19 |