Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006476 | GrubHub | $69.58 | $20.87 | $48.71 | 2026-03-20 07:21:40 |
| TXN-01003747 | DoorDash | $61.72 | $18.52 | $43.20 | 2026-03-20 07:12:51 |
| TXN-01008942 | Clover | $42.71 | $1.03 | $41.68 | 2026-03-20 07:00:40 |
| TXN-01003079 | DoorDash | $80.05 | $24.01 | $56.04 | 2026-03-19 22:44:39 |
| TXN-01004564 | UberEats | $66.27 | $19.88 | $46.39 | 2026-03-19 22:32:11 |
| TXN-01003598 | DoorDash | $37.12 | $11.14 | $25.98 | 2026-03-19 22:21:05 |
| TXN-01004587 | UberEats | $77.36 | $23.21 | $54.15 | 2026-03-19 22:17:16 |
| TXN-01002673 | DoorDash | $58.50 | $17.55 | $40.95 | 2026-03-19 22:16:42 |
| TXN-01003249 | DoorDash | $37.56 | $11.27 | $26.29 | 2026-03-19 21:53:04 |
| TXN-01007108 | Toast | $72.06 | $1.87 | $70.19 | 2026-03-19 21:46:56 |
| TXN-01007594 | Toast | $73.05 | $1.90 | $71.15 | 2026-03-19 21:46:26 |
| TXN-01004718 | UberEats | $80.79 | $24.24 | $56.55 | 2026-03-19 21:41:43 |
| TXN-01003499 | DoorDash | $85.14 | $25.54 | $59.60 | 2026-03-19 21:37:36 |
| TXN-01002533 | DoorDash | $41.02 | $12.31 | $28.71 | 2026-03-19 21:30:30 |
| TXN-01006403 | GrubHub | $71.86 | $21.56 | $50.30 | 2026-03-19 21:19:00 |
| TXN-01004424 | DoorDash | $78.84 | $23.65 | $55.19 | 2026-03-19 21:17:31 |
| TXN-01008761 | Square | $35.46 | $1.03 | $34.43 | 2026-03-19 20:57:54 |
| TXN-01008752 | Square | $54.37 | $1.58 | $52.79 | 2026-03-19 20:51:42 |
| TXN-01007425 | Toast | $54.82 | $1.43 | $53.39 | 2026-03-19 20:45:27 |
| TXN-01006050 | GrubHub | $84.16 | $25.25 | $58.91 | 2026-03-19 20:38:48 |
| TXN-01002736 | DoorDash | $59.17 | $17.75 | $41.42 | 2026-03-19 20:33:24 |
| TXN-01002990 | DoorDash | $37.24 | $11.17 | $26.07 | 2026-03-19 20:32:58 |
| TXN-01005912 | UberEats | $84.03 | $25.21 | $58.82 | 2026-03-19 20:31:59 |
| TXN-01009089 | Clover | $52.84 | $1.27 | $51.57 | 2026-03-19 20:30:15 |
| TXN-01008460 | Square | $60.28 | $1.75 | $58.53 | 2026-03-19 20:28:39 |