Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004702 | UberEats | $36.49 | $10.95 | $25.54 | 2026-03-20 11:36:11 |
| TXN-01004134 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-20 11:29:04 |
| TXN-01005264 | UberEats | $52.52 | $15.76 | $36.76 | 2026-03-20 11:28:05 |
| TXN-01003615 | DoorDash | $80.33 | $24.10 | $56.23 | 2026-03-20 11:18:28 |
| TXN-01006164 | GrubHub | $47.00 | $14.10 | $32.90 | 2026-03-20 11:18:01 |
| TXN-01009161 | Clover | $41.62 | $1.00 | $40.62 | 2026-03-20 11:17:50 |
| TXN-01007755 | Toast | $51.51 | $1.34 | $50.17 | 2026-03-20 11:10:06 |
| TXN-01007893 | Square | $55.72 | $1.62 | $54.10 | 2026-03-20 11:08:44 |
| TXN-01008209 | Square | $70.83 | $2.05 | $68.78 | 2026-03-20 11:06:20 |
| TXN-01009010 | Clover | $44.53 | $1.07 | $43.46 | 2026-03-20 11:05:56 |
| TXN-01003797 | DoorDash | $80.16 | $24.05 | $56.11 | 2026-03-20 11:03:30 |
| TXN-01006211 | GrubHub | $34.73 | $10.42 | $24.31 | 2026-03-20 11:01:06 |
| TXN-01004474 | UberEats | $48.26 | $14.48 | $33.78 | 2026-03-20 10:41:42 |
| TXN-01005897 | UberEats | $39.59 | $11.88 | $27.71 | 2026-03-20 10:34:19 |
| TXN-01008693 | Square | $39.08 | $1.13 | $37.95 | 2026-03-20 10:26:22 |
| TXN-01002744 | DoorDash | $65.30 | $19.59 | $45.71 | 2026-03-20 10:01:54 |
| TXN-01007726 | Toast | $33.46 | $0.87 | $32.59 | 2026-03-20 09:51:46 |
| TXN-01007145 | Toast | $60.68 | $1.58 | $59.10 | 2026-03-20 09:50:57 |
| TXN-01008675 | Square | $32.79 | $0.95 | $31.84 | 2026-03-20 09:47:51 |
| TXN-01007327 | Toast | $71.39 | $1.86 | $69.53 | 2026-03-20 09:34:58 |
| TXN-01003681 | DoorDash | $85.51 | $25.65 | $59.86 | 2026-03-20 09:31:48 |
| TXN-01008419 | Square | $48.04 | $1.39 | $46.65 | 2026-03-20 09:17:34 |
| TXN-01005922 | UberEats | $69.69 | $20.91 | $48.78 | 2026-03-20 08:51:26 |
| TXN-01007698 | Toast | $33.20 | $0.86 | $32.34 | 2026-03-20 07:36:57 |
| TXN-01004027 | DoorDash | $40.73 | $12.22 | $28.51 | 2026-03-20 07:23:02 |