Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006169 | GrubHub | $72.49 | $21.75 | $50.74 | 2026-03-20 12:36:37 |
| TXN-01003420 | DoorDash | $84.02 | $25.21 | $58.81 | 2026-03-20 12:34:03 |
| TXN-01005981 | GrubHub | $45.34 | $13.60 | $31.74 | 2026-03-20 12:32:42 |
| TXN-01003513 | DoorDash | $33.23 | $9.97 | $23.26 | 2026-03-20 12:30:24 |
| TXN-01007216 | Toast | $44.43 | $1.16 | $43.27 | 2026-03-20 12:27:29 |
| TXN-01005801 | UberEats | $64.62 | $19.39 | $45.23 | 2026-03-20 12:26:36 |
| TXN-01004528 | UberEats | $61.96 | $18.59 | $43.37 | 2026-03-20 12:20:15 |
| TXN-01006371 | GrubHub | $65.05 | $19.51 | $45.54 | 2026-03-20 12:19:29 |
| TXN-01007252 | Toast | $31.03 | $0.81 | $30.22 | 2026-03-20 12:19:20 |
| TXN-01006385 | GrubHub | $39.67 | $11.90 | $27.77 | 2026-03-20 12:17:01 |
| TXN-01003108 | DoorDash | $38.82 | $11.65 | $27.17 | 2026-03-20 12:07:36 |
| TXN-01005100 | UberEats | $42.57 | $12.77 | $29.80 | 2026-03-20 12:06:00 |
| TXN-01003077 | DoorDash | $60.68 | $18.20 | $42.48 | 2026-03-20 12:05:34 |
| TXN-01003881 | DoorDash | $51.72 | $15.52 | $36.20 | 2026-03-20 12:04:03 |
| TXN-01002913 | DoorDash | $55.89 | $16.77 | $39.12 | 2026-03-20 12:03:17 |
| TXN-01008618 | Square | $30.19 | $0.88 | $29.31 | 2026-03-20 12:02:39 |
| TXN-01003831 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-20 12:02:19 |
| TXN-01006581 | GrubHub | $73.49 | $22.05 | $51.44 | 2026-03-20 11:58:41 |
| TXN-01006086 | GrubHub | $70.37 | $21.11 | $49.26 | 2026-03-20 11:52:35 |
| TXN-01005667 | UberEats | $53.64 | $16.09 | $37.55 | 2026-03-20 11:43:47 |
| TXN-01008381 | Square | $63.47 | $1.84 | $61.63 | 2026-03-20 11:42:41 |
| TXN-01002752 | DoorDash | $69.65 | $20.89 | $48.76 | 2026-03-20 11:40:36 |
| TXN-01003469 | DoorDash | $44.37 | $13.31 | $31.06 | 2026-03-20 11:40:22 |
| TXN-01005219 | UberEats | $43.45 | $13.04 | $30.41 | 2026-03-20 11:38:36 |
| TXN-01007209 | Toast | $66.77 | $1.74 | $65.03 | 2026-03-20 11:38:23 |