Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007043 | Toast | $64.40 | $1.67 | $62.73 | 2026-03-20 13:44:58 |
| TXN-01007812 | Toast | $76.18 | $1.98 | $74.20 | 2026-03-20 13:30:55 |
| TXN-01006753 | Toast | $35.09 | $0.91 | $34.18 | 2026-03-20 13:24:52 |
| TXN-01003651 | DoorDash | $41.52 | $12.46 | $29.06 | 2026-03-20 13:22:49 |
| TXN-01006227 | GrubHub | $84.83 | $25.45 | $59.38 | 2026-03-20 13:21:36 |
| TXN-01004065 | DoorDash | $79.68 | $23.90 | $55.78 | 2026-03-20 13:21:05 |
| TXN-01005080 | UberEats | $61.00 | $18.30 | $42.70 | 2026-03-20 13:19:48 |
| TXN-01003675 | DoorDash | $48.29 | $14.49 | $33.80 | 2026-03-20 13:19:27 |
| TXN-01008544 | Square | $60.92 | $1.77 | $59.15 | 2026-03-20 13:14:01 |
| TXN-01004936 | UberEats | $65.97 | $19.79 | $46.18 | 2026-03-20 13:12:01 |
| TXN-01002870 | DoorDash | $67.01 | $20.10 | $46.91 | 2026-03-20 13:11:32 |
| TXN-01004810 | UberEats | $59.65 | $17.89 | $41.76 | 2026-03-20 13:03:19 |
| TXN-01004275 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-03-20 13:01:41 |
| TXN-01003809 | DoorDash | $54.31 | $16.29 | $38.02 | 2026-03-20 13:01:20 |
| TXN-01008546 | Square | $45.91 | $1.33 | $44.58 | 2026-03-20 13:00:15 |
| TXN-01005078 | UberEats | $60.92 | $18.28 | $42.64 | 2026-03-20 13:00:06 |
| TXN-01005901 | UberEats | $34.43 | $10.33 | $24.10 | 2026-03-20 12:53:00 |
| TXN-01007070 | Toast | $58.54 | $1.52 | $57.02 | 2026-03-20 12:51:35 |
| TXN-01004600 | UberEats | $39.57 | $11.87 | $27.70 | 2026-03-20 12:51:05 |
| TXN-01005614 | UberEats | $80.78 | $24.23 | $56.55 | 2026-03-20 12:49:55 |
| TXN-01002567 | DoorDash | $45.16 | $13.55 | $31.61 | 2026-03-20 12:41:25 |
| TXN-01005582 | UberEats | $38.52 | $11.56 | $26.96 | 2026-03-20 12:41:03 |
| TXN-01004087 | DoorDash | $34.39 | $10.32 | $24.07 | 2026-03-20 12:40:24 |
| TXN-01005151 | UberEats | $34.29 | $10.29 | $24.00 | 2026-03-20 12:38:57 |
| TXN-01007572 | Toast | $47.66 | $1.24 | $46.42 | 2026-03-20 12:37:34 |