Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006500 | GrubHub | $59.86 | $17.96 | $41.90 | 2026-03-20 14:51:33 |
| TXN-01004129 | DoorDash | $58.59 | $17.58 | $41.01 | 2026-03-20 14:50:47 |
| TXN-01008408 | Square | $39.06 | $1.13 | $37.93 | 2026-03-20 14:48:22 |
| TXN-01007577 | Toast | $55.05 | $1.43 | $53.62 | 2026-03-20 14:47:37 |
| TXN-01003004 | DoorDash | $82.61 | $24.78 | $57.83 | 2026-03-20 14:42:42 |
| TXN-01006502 | GrubHub | $76.51 | $22.95 | $53.56 | 2026-03-20 14:37:47 |
| TXN-01002602 | DoorDash | $37.97 | $11.39 | $26.58 | 2026-03-20 14:36:22 |
| TXN-01003470 | DoorDash | $43.35 | $13.01 | $30.34 | 2026-03-20 14:26:29 |
| TXN-01006955 | Toast | $74.46 | $1.94 | $72.52 | 2026-03-20 14:19:46 |
| TXN-01006207 | GrubHub | $84.89 | $25.47 | $59.42 | 2026-03-20 14:15:13 |
| TXN-01003766 | DoorDash | $64.34 | $19.30 | $45.04 | 2026-03-20 14:14:06 |
| TXN-01005795 | UberEats | $82.53 | $24.76 | $57.77 | 2026-03-20 14:12:08 |
| TXN-01009256 | Clover | $36.99 | $0.89 | $36.10 | 2026-03-20 14:06:21 |
| TXN-01004397 | DoorDash | $61.12 | $18.34 | $42.78 | 2026-03-20 13:59:08 |
| TXN-01005610 | UberEats | $72.47 | $21.74 | $50.73 | 2026-03-20 13:55:39 |
| TXN-01005787 | UberEats | $47.94 | $14.38 | $33.56 | 2026-03-20 13:54:48 |
| TXN-01009297 | Clover | $56.44 | $1.35 | $55.09 | 2026-03-20 13:52:36 |
| TXN-01003394 | DoorDash | $32.45 | $9.74 | $22.71 | 2026-03-20 13:51:57 |
| TXN-01008596 | Square | $61.98 | $1.80 | $60.18 | 2026-03-20 13:51:04 |
| TXN-01009291 | Clover | $42.35 | $1.02 | $41.33 | 2026-03-20 13:50:48 |
| TXN-01004092 | DoorDash | $36.73 | $11.02 | $25.71 | 2026-03-20 13:50:17 |
| TXN-01008331 | Square | $34.05 | $0.99 | $33.06 | 2026-03-20 13:49:46 |
| TXN-01007367 | Toast | $71.95 | $1.87 | $70.08 | 2026-03-20 13:49:44 |
| TXN-01005823 | UberEats | $76.84 | $23.05 | $53.79 | 2026-03-20 13:47:50 |
| TXN-01008489 | Square | $48.35 | $1.40 | $46.95 | 2026-03-20 13:47:33 |