Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005747 | UberEats | $33.64 | $10.09 | $23.55 | 2026-03-20 17:04:39 |
| TXN-01003229 | DoorDash | $79.87 | $23.96 | $55.91 | 2026-03-20 17:00:39 |
| TXN-01007139 | Toast | $43.45 | $1.13 | $42.32 | 2026-03-20 16:56:41 |
| TXN-01003123 | DoorDash | $74.54 | $22.36 | $52.18 | 2026-03-20 16:55:12 |
| TXN-01004634 | UberEats | $61.89 | $18.57 | $43.32 | 2026-03-20 16:36:36 |
| TXN-01004495 | UberEats | $46.45 | $13.94 | $32.51 | 2026-03-20 16:32:14 |
| TXN-01006637 | Toast | $30.48 | $0.79 | $29.69 | 2026-03-20 16:31:50 |
| TXN-01006884 | Toast | $48.10 | $1.25 | $46.85 | 2026-03-20 16:27:27 |
| TXN-01007273 | Toast | $75.83 | $1.97 | $73.86 | 2026-03-20 16:22:47 |
| TXN-01007921 | Square | $49.63 | $1.44 | $48.19 | 2026-03-20 16:18:08 |
| TXN-01007851 | Square | $58.77 | $1.70 | $57.07 | 2026-03-20 16:05:17 |
| TXN-01002815 | DoorDash | $46.14 | $13.84 | $32.30 | 2026-03-20 15:59:15 |
| TXN-01003153 | DoorDash | $85.59 | $25.68 | $59.91 | 2026-03-20 15:57:10 |
| TXN-01008900 | Clover | $45.33 | $1.09 | $44.24 | 2026-03-20 15:45:26 |
| TXN-01008497 | Square | $42.57 | $1.23 | $41.34 | 2026-03-20 15:41:27 |
| TXN-01006920 | Toast | $57.76 | $1.50 | $56.26 | 2026-03-20 15:38:24 |
| TXN-01006935 | Toast | $40.00 | $1.04 | $38.96 | 2026-03-20 15:35:30 |
| TXN-01003814 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-20 15:29:23 |
| TXN-01008013 | Square | $71.13 | $2.06 | $69.07 | 2026-03-20 15:19:59 |
| TXN-01007733 | Toast | $55.61 | $1.45 | $54.16 | 2026-03-20 15:19:52 |
| TXN-01006894 | Toast | $62.31 | $1.62 | $60.69 | 2026-03-20 15:18:16 |
| TXN-01003555 | DoorDash | $37.28 | $11.18 | $26.10 | 2026-03-20 15:17:21 |
| TXN-01008068 | Square | $36.77 | $1.07 | $35.70 | 2026-03-20 15:15:24 |
| TXN-01008202 | Square | $44.58 | $1.29 | $43.29 | 2026-03-20 14:56:58 |
| TXN-01005455 | UberEats | $60.97 | $18.29 | $42.68 | 2026-03-20 14:55:49 |