Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002862 | DoorDash | $51.19 | $15.36 | $35.83 | 2026-03-20 18:15:45 |
| TXN-01007270 | Toast | $35.59 | $0.93 | $34.66 | 2026-03-20 18:13:18 |
| TXN-01006153 | GrubHub | $66.82 | $20.05 | $46.77 | 2026-03-20 18:11:07 |
| TXN-01007619 | Toast | $60.02 | $1.56 | $58.46 | 2026-03-20 18:10:49 |
| TXN-01003387 | DoorDash | $75.34 | $22.60 | $52.74 | 2026-03-20 18:08:54 |
| TXN-01002927 | DoorDash | $75.78 | $22.73 | $53.05 | 2026-03-20 18:08:52 |
| TXN-01006565 | GrubHub | $33.31 | $9.99 | $23.32 | 2026-03-20 18:05:19 |
| TXN-01008650 | Square | $41.49 | $1.20 | $40.29 | 2026-03-20 18:04:13 |
| TXN-01008965 | Clover | $39.92 | $0.96 | $38.96 | 2026-03-20 18:02:23 |
| TXN-01006772 | Toast | $76.85 | $2.00 | $74.85 | 2026-03-20 17:57:30 |
| TXN-01008611 | Square | $39.58 | $1.15 | $38.43 | 2026-03-20 17:56:02 |
| TXN-01008476 | Square | $65.07 | $1.89 | $63.18 | 2026-03-20 17:52:37 |
| TXN-01003278 | DoorDash | $80.76 | $24.23 | $56.53 | 2026-03-20 17:50:12 |
| TXN-01005754 | UberEats | $81.91 | $24.57 | $57.34 | 2026-03-20 17:41:17 |
| TXN-01005808 | UberEats | $78.57 | $23.57 | $55.00 | 2026-03-20 17:29:45 |
| TXN-01005220 | UberEats | $45.97 | $13.79 | $32.18 | 2026-03-20 17:27:16 |
| TXN-01004173 | DoorDash | $74.20 | $22.26 | $51.94 | 2026-03-20 17:22:26 |
| TXN-01008804 | Clover | $44.23 | $1.06 | $43.17 | 2026-03-20 17:17:14 |
| TXN-01004517 | UberEats | $42.10 | $12.63 | $29.47 | 2026-03-20 17:16:34 |
| TXN-01003481 | DoorDash | $69.40 | $20.82 | $48.58 | 2026-03-20 17:11:17 |
| TXN-01006370 | GrubHub | $57.87 | $17.36 | $40.51 | 2026-03-20 17:10:40 |
| TXN-01003038 | DoorDash | $83.33 | $25.00 | $58.33 | 2026-03-20 17:10:32 |
| TXN-01004777 | UberEats | $61.55 | $18.46 | $43.09 | 2026-03-20 17:09:32 |
| TXN-01006913 | Toast | $55.46 | $1.44 | $54.02 | 2026-03-20 17:05:51 |
| TXN-01006143 | GrubHub | $67.81 | $20.34 | $47.47 | 2026-03-20 17:04:41 |