Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006259 | GrubHub | $66.12 | $19.84 | $46.28 | 2026-03-20 19:18:22 |
| TXN-01007219 | Toast | $62.09 | $1.61 | $60.48 | 2026-03-20 19:16:50 |
| TXN-01009131 | Clover | $32.30 | $0.78 | $31.52 | 2026-03-20 18:59:27 |
| TXN-01003028 | DoorDash | $52.15 | $15.64 | $36.51 | 2026-03-20 18:57:02 |
| TXN-01005109 | UberEats | $64.86 | $19.46 | $45.40 | 2026-03-20 18:56:13 |
| TXN-01007359 | Toast | $44.88 | $1.17 | $43.71 | 2026-03-20 18:54:19 |
| TXN-01005892 | UberEats | $35.60 | $10.68 | $24.92 | 2026-03-20 18:52:39 |
| TXN-01002908 | DoorDash | $50.83 | $15.25 | $35.58 | 2026-03-20 18:49:56 |
| TXN-01005046 | UberEats | $52.34 | $15.70 | $36.64 | 2026-03-20 18:43:51 |
| TXN-01008655 | Square | $50.47 | $1.46 | $49.01 | 2026-03-20 18:42:58 |
| TXN-01008138 | Square | $48.49 | $1.41 | $47.08 | 2026-03-20 18:42:33 |
| TXN-01007501 | Toast | $62.77 | $1.63 | $61.14 | 2026-03-20 18:40:37 |
| TXN-01003573 | DoorDash | $79.41 | $23.82 | $55.59 | 2026-03-20 18:39:20 |
| TXN-01008324 | Square | $42.38 | $1.23 | $41.15 | 2026-03-20 18:38:05 |
| TXN-01007570 | Toast | $44.95 | $1.17 | $43.78 | 2026-03-20 18:37:35 |
| TXN-01006265 | GrubHub | $69.85 | $20.95 | $48.90 | 2026-03-20 18:36:29 |
| TXN-01008375 | Square | $46.98 | $1.36 | $45.62 | 2026-03-20 18:34:08 |
| TXN-01004907 | UberEats | $35.17 | $10.55 | $24.62 | 2026-03-20 18:31:17 |
| TXN-01004737 | UberEats | $36.15 | $10.84 | $25.31 | 2026-03-20 18:30:16 |
| TXN-01002711 | DoorDash | $53.25 | $15.97 | $37.28 | 2026-03-20 18:29:51 |
| TXN-01005509 | UberEats | $61.68 | $18.50 | $43.18 | 2026-03-20 18:25:45 |
| TXN-01007810 | Toast | $29.66 | $0.77 | $28.89 | 2026-03-20 18:25:34 |
| TXN-01008165 | Square | $41.59 | $1.21 | $40.38 | 2026-03-20 18:23:07 |
| TXN-01007165 | Toast | $49.21 | $1.28 | $47.93 | 2026-03-20 18:22:12 |
| TXN-01005757 | UberEats | $34.98 | $10.49 | $24.49 | 2026-03-20 18:16:56 |