Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008775 | Square | $31.08 | $0.90 | $30.18 | 2026-03-20 20:27:40 |
| TXN-01006489 | GrubHub | $50.88 | $15.26 | $35.62 | 2026-03-20 20:21:04 |
| TXN-01008328 | Square | $61.61 | $1.79 | $59.82 | 2026-03-20 20:20:37 |
| TXN-01008872 | Clover | $49.33 | $1.18 | $48.15 | 2026-03-20 20:19:03 |
| TXN-01004809 | UberEats | $44.74 | $13.42 | $31.32 | 2026-03-20 20:05:36 |
| TXN-01004525 | UberEats | $69.56 | $20.87 | $48.69 | 2026-03-20 20:02:22 |
| TXN-01008740 | Square | $75.02 | $2.18 | $72.84 | 2026-03-20 20:00:36 |
| TXN-01008745 | Square | $59.58 | $1.73 | $57.85 | 2026-03-20 19:52:04 |
| TXN-01003694 | DoorDash | $45.55 | $13.66 | $31.89 | 2026-03-20 19:51:41 |
| TXN-01003768 | DoorDash | $71.82 | $21.55 | $50.27 | 2026-03-20 19:48:24 |
| TXN-01003263 | DoorDash | $34.69 | $10.41 | $24.28 | 2026-03-20 19:46:33 |
| TXN-01008248 | Square | $47.50 | $1.38 | $46.12 | 2026-03-20 19:40:10 |
| TXN-01007588 | Toast | $61.30 | $1.59 | $59.71 | 2026-03-20 19:39:03 |
| TXN-01006256 | GrubHub | $84.68 | $25.40 | $59.28 | 2026-03-20 19:37:49 |
| TXN-01004595 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-20 19:36:37 |
| TXN-01004994 | UberEats | $75.13 | $22.54 | $52.59 | 2026-03-20 19:34:53 |
| TXN-01003689 | DoorDash | $69.57 | $20.87 | $48.70 | 2026-03-20 19:34:41 |
| TXN-01006423 | GrubHub | $78.78 | $23.63 | $55.15 | 2026-03-20 19:33:46 |
| TXN-01004227 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-20 19:31:15 |
| TXN-01007662 | Toast | $49.31 | $1.28 | $48.03 | 2026-03-20 19:30:46 |
| TXN-01009189 | Clover | $49.65 | $1.19 | $48.46 | 2026-03-20 19:30:25 |
| TXN-01003928 | DoorDash | $50.43 | $15.13 | $35.30 | 2026-03-20 19:27:06 |
| TXN-01003248 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-20 19:25:54 |
| TXN-01005173 | UberEats | $80.57 | $24.17 | $56.40 | 2026-03-20 19:23:10 |
| TXN-01006566 | GrubHub | $67.93 | $20.38 | $47.55 | 2026-03-20 19:20:05 |