Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003466 | DoorDash | $83.82 | $25.15 | $58.67 | 2026-03-20 23:56:10 |
| TXN-01005357 | UberEats | $61.17 | $18.35 | $42.82 | 2026-03-20 23:44:18 |
| TXN-01008067 | Square | $59.53 | $1.73 | $57.80 | 2026-03-20 22:58:16 |
| TXN-01007190 | Toast | $71.26 | $1.85 | $69.41 | 2026-03-20 22:48:20 |
| TXN-01003552 | DoorDash | $74.45 | $22.34 | $52.11 | 2026-03-20 22:40:09 |
| TXN-01004949 | UberEats | $63.76 | $19.13 | $44.63 | 2026-03-20 22:36:27 |
| TXN-01007013 | Toast | $62.74 | $1.63 | $61.11 | 2026-03-20 22:24:44 |
| TXN-01006603 | GrubHub | $36.79 | $11.04 | $25.75 | 2026-03-20 22:20:10 |
| TXN-01002569 | DoorDash | $82.55 | $24.76 | $57.79 | 2026-03-20 22:11:25 |
| TXN-01005434 | UberEats | $69.91 | $20.97 | $48.94 | 2026-03-20 21:59:44 |
| TXN-01007308 | Toast | $44.30 | $1.15 | $43.15 | 2026-03-20 21:59:13 |
| TXN-01009214 | Clover | $44.41 | $1.07 | $43.34 | 2026-03-20 21:58:39 |
| TXN-01004579 | UberEats | $64.72 | $19.42 | $45.30 | 2026-03-20 21:52:02 |
| TXN-01004236 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-03-20 21:48:38 |
| TXN-01008106 | Square | $44.89 | $1.30 | $43.59 | 2026-03-20 21:47:47 |
| TXN-01005933 | GrubHub | $35.23 | $10.57 | $24.66 | 2026-03-20 21:46:47 |
| TXN-01004837 | UberEats | $46.72 | $14.02 | $32.70 | 2026-03-20 21:38:49 |
| TXN-01006635 | Toast | $41.85 | $1.09 | $40.76 | 2026-03-20 21:38:23 |
| TXN-01007634 | Toast | $76.07 | $1.98 | $74.09 | 2026-03-20 21:29:55 |
| TXN-01009052 | Clover | $56.18 | $1.35 | $54.83 | 2026-03-20 21:23:42 |
| TXN-01007103 | Toast | $65.47 | $1.70 | $63.77 | 2026-03-20 20:54:50 |
| TXN-01004362 | DoorDash | $66.37 | $19.91 | $46.46 | 2026-03-20 20:51:53 |
| TXN-01004542 | UberEats | $46.03 | $13.81 | $32.22 | 2026-03-20 20:50:08 |
| TXN-01005605 | UberEats | $77.75 | $23.32 | $54.43 | 2026-03-20 20:37:27 |
| TXN-01007206 | Toast | $71.92 | $1.87 | $70.05 | 2026-03-20 20:29:58 |